Abracadabra! OK, now drink.
Working as a family-owned outfitter is a lot like working at a hardware store in that you have to know what you’re talking about. If you don’t, your customers might die. And usually, in both worlds, the employees have to use the products to understand them. That means that you either become passionate about the activities your store endorses or you throw up your hands and quit. I was already outdoorsy before pinning on my Epic Sports nametag, so three years at the store just tended to enhance my outdoorsiness.
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